Distribution

Country soup will be distributed more towards Asian stores and super markets as well as wal-mart, Kroger, and whole foods. The price will be 50 cents higher at the Asian stores. (Marketing, alone, can’t create superior customer value. Under the companywide strategic plan, marketers must work closely with other departments to form an effective internal company value chain and then must work with other companies in the marketing system to create an overall external value delivery network that jointly serves customers.)