Thursday, December 12, 2013

product

our product is country soup With Country soup we ensure tasty rich hearty and healthy quality in every bite. Enriched with slow roasted beef and made with home grown potatoes, corn, rice and carrots all boiled in beef stock to make a perfect bowl of hearty soup every time.

business mission statement

our business statement for Country stew is to provide our customers with a delicious easy to prepare meal while giving the satisfaction for our customers of giving back to their community. we have a money back guarantee if the customer is not fully satisfied with their purchase they can send the rest of the soup back to the manufacturer.  Most marketers today treat their suppliers as partners in creating and delivering customer value. For example, Toyota knows the importance of building close relationships with its suppliers. In fact, it even includes the phrase “achieve supplier satisfaction” in its mission statement.

Distribution

Country soup will be distributed more towards Asian stores and super markets as well as wal-mart, Kroger, and whole foods. The price will be 50 cents higher at the Asian stores. (Marketing, alone, can’t create superior customer value. Under the companywide strategic plan, marketers must work closely with other departments to form an effective internal company value chain and then must work with other companies in the marketing system to create an overall external value delivery network that jointly serves customers.)

Wednesday, December 11, 2013

pricing

Soups and stews are usually priced between $2-3.00 but I will have Country stew priced at 4.25 for 4 servings. it will be marketed towards Asian Americans because the donations are going to an Asian country. (Asian Americans are the most affluent U.S. demographic segment. They now number nearly 15 million and wield more than $453 billion in annual spending power, expected to reach $670 billion in 2012. They are the second-fastest-growing population subsegment after Hispanics. Chinese Americans constitute the largest group, followed by Filipinos, Asian Indians, Vietnamese, Korean Americans, and Japanese Americans.)

Week 8 EOC: Creative Content

as part of marketing strategy I have chosen to do a radio spot for my creative content. With Country soup we ensure tasty rich hearty and healthy quality in every bite. Enriched with slow roasted beef and made with home grown potatoes, corn, rice and carrots all boiled in beef stock to make a perfect bowl of hearty soup every time. Country soup believes in giving back to our community. We believe that everyone should help the people that need it the most as you would want if you were in that situation. All profits and proceeds go to help the people in need in the Philippines. Marketing information is necessary to develop insights to better meet the needs of customers, and regular competitive intelligence gathering is part of this information.

Pitch

With Country soup we ensure tasty rich hearty and healthy quality in every bite. Enriched with slow roasted beef and made with home grown potatoes, corn, rice and carrots all boiled in beef stock to make a perfect bowl of hearty soup every time. Country soup believes in giving back to our community. We believe that everyone should help the people that need it the most as you would want if you were in that situation. All profits and proceeds go to help the people in need in the Philippines.

Thursday, November 7, 2013

week 6 EOC: me times 3

Coffee is one of my biggest most frequently used and purchased products in my life. anyone who really knows me also knows coffee and caffeine as one of the things that greatly define me. coffee is so much a part of my life if I dont start my day off with it I think about it constantly until I have it.I have a 75 dollar coffee pot that has 5 different settings between light dark and everything in between it has an automatic grinder to put the coffee beans in set the time and it will automatically grind the beans and brew an exceptional brew of coffee.

another influential piece of my life that I dont know what I would do without is my computer. I use my computer at least 3 to 4 hours a day it has been my source for entertainment, learning source and has helped reach my goals. I also use my computer as a bigger source of communication than I do with my phone with social media sites such as facebook twitter and email.

pro tools has become a part of my everyday life since 2011. pro tools is the industry standard for audio production. I am currently taking classes at the art institute of las vegas for audio production and pro tools is the main program that they have for instruction. I also use pro tools everyday for my personal life and writing music. I am a producer of a wide verity of different genres and pro tools helps me accomplish goals when it comes to producing and editing audio.