product

our product is country soup With Country soup we ensure tasty rich hearty and healthy quality in every bite. Enriched with slow roasted beef and made with home grown potatoes, corn, rice and carrots all boiled in beef stock to make a perfect bowl of hearty soup every time.

business mission statement

our business statement for Country stew is to provide our customers with a delicious easy to prepare meal while giving the satisfaction for our customers of giving back to their community. we have a money back guarantee if the customer is not fully satisfied with their purchase they can send the rest of the soup back to the manufacturer.  Most marketers today treat their suppliers as partners in creating and delivering customer value. For example, Toyota knows the importance of building close relationships with its suppliers. In fact, it even includes the phrase “achieve supplier satisfaction” in its mission statement.

Distribution

Country soup will be distributed more towards Asian stores and super markets as well as wal-mart, Kroger, and whole foods. The price will be 50 cents higher at the Asian stores. (Marketing, alone, can’t create superior customer value. Under the companywide strategic plan, marketers must work closely with other departments to form an effective internal company value chain and then must work with other companies in the marketing system to create an overall external value delivery network that jointly serves customers.)

pricing

Soups and stews are usually priced between $2-3.00 but I will have Country stew priced at 4.25 for 4 servings. it will be marketed towards Asian Americans because the donations are going to an Asian country. (Asian Americans are the most affluent U.S. demographic segment. They now number nearly 15 million and wield more than $453 billion in annual spending power, expected to reach $670 billion in 2012. They are the second-fastest-growing population subsegment after Hispanics. Chinese Americans constitute the largest group, followed by Filipinos, Asian Indians, Vietnamese, Korean Americans, and Japanese Americans.)

Week 8 EOC: Creative Content

as part of marketing strategy I have chosen to do a radio spot for my creative content. With Country soup we ensure tasty rich hearty and healthy quality in every bite. Enriched with slow roasted beef and made with home grown potatoes, corn, rice and carrots all boiled in beef stock to make a perfect bowl of hearty soup every time. Country soup believes in giving back to our community. We believe that everyone should help the people that need it the most as you would want if you were in that situation. All profits and proceeds go to help the people in need in the Philippines. Marketing information is necessary to develop insights to better meet the needs of customers, and regular competitive intelligence gathering is part of this information.

Pitch

With Country soup we ensure tasty rich hearty and healthy quality in every bite. Enriched with slow roasted beef and made with home grown potatoes, corn, rice and carrots all boiled in beef stock to make a perfect bowl of hearty soup every time. Country soup believes in giving back to our community. We believe that everyone should help the people that need it the most as you would want if you were in that situation. All profits and proceeds go to help the people in need in the Philippines.